HYFY becomes a sales and marketing tool.
Calvo and his team have discovered that recording and sharing demos with HYFY is a powerful sales tool as well.
“In a sales setting, 50% of the time you’re not talking to a decision-maker. So if I can record that demo and give it to them to share, they can pass it along to that decision-maker who can watch it whenever. And the video they get is custom to their industry and company, and we didn’t have to spend thousands of dollars to create it,” Calvo says.